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Narrated by Keith Nobbs. Social epidemics are instances where products, ideas, and behaviors diffuse through a population. Why do people talk about certain products and ideas more than others? -- Why $100 is a magic number -- When lies spread faster than the truth -- News you can use -- 6. Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, internationally bestselling author, and a world-renowned expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. “Contagious, Why Things Catch On” by Jonah Berger, published by Simon and Schuster. "A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain 'how word of mouth and social influence work . Why do people talk about certain products and ideas more than others? Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious reveals the secret science behind word-of-mouth and social transmission. The New York Times bestseller that explains why certain products and ideas become popular. A number of people have tried to shed light on the subject including Nir Eyal and Chip and Dan Heath, but in this summary we’ll give into Jonah Berger’s Contagious: Why Things Catch On. What makes things popular? Get this book on Amazon | Barnes & Noble | Book Depository | Apple Books. Word of mouth makes products, ideas, and behaviors catch … . 2 likes. Add to Wishlist. . Get instant access to all your favorite books. Listen online or offline with Android, iOS, web, Chromecast, and Google Assistant. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives." He is the author of Contagious: Why Things Catch … This is a breakdown of the book Contagious : Things Catch On by Jonah Berger. . Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch … Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. . --Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association, "The book is just plain interesting. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior. Contagious (Why Things Catch On) List Price: $26.00. ” — Danielle Sacks “Contagious contains arresting — and counterintuitive — facts and insights. Unfortunately, there is a certain degree of luck involved in virality, but there are also specific characteristics that are commonly found in all products and ideas that are contagious. Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Why do certain products and ideas go viral? . Why does some online content go viral? ― Jonah Berger, Contagious: Why Things Catch On. -- The case of the viral blender -- Six key STEPPS -- 1. ©2020 The CEO Library. --Publishers Weekly, "An exegesis on how ideas really 'go viral' (hint: the internet gets too much credit) by a marketing wunderkind." Social Currency. I did apply lots of his ideas and even inspired my team to work on those principles both online and offline. . It reveals the secret science behind word-of-mouth and social transmission. Contagious; Why Things Catch On; By: Jonah Berger; Narrated by: Keith Nobbs; Length: 6 hrs and 50 mins Categories: Business & Careers, Marketing & Sales; 4.6 out of 5 stars 4.6 (5,415 ratings) Add to Cart failed. It’s more influential than advertising and far more effective. As a playbook for marketers, Contagious is a success." -- How reading science articles is like standing at the edge of the Grand Canyon -- Why anger is like humor -- How breaking guitars can make you famous -- Getting teary eyed about online search -- When we care, we share -- 4. New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Buy Contagious: Why Things Catch on by Berger, Jonah (ISBN: 9781451686579) from Amazon's Book Store. One of my favorite marketing books, it's a useful overview of why some things catch on, others don't, and how we might … Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch … This item: Contagious: Why Things Catch On by Jonah Berger Hardcover 1 396,00 ₹ Only 1 left in stock (more on the way). It was an interesting book, if only because it solidified the fact that I would never want to work within any … Guest Speaker: Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania, and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. See more ideas about Berger, Jonah, Gamification education. . Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. “[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. Contagious: Why Things Catch On Jonah Berger No preview available - 2013. Contagious why things catch on free pdf, Ebook Contagious: Why Things Catch On currently available for review only, if you In this book, Berger reveals the secret science behind word-of-mouth and. Dec 18, 2016 - A board with posts inspired by Jonah Berger's book Contagious: Why Things Catch On. Free shipping for many products! Contagious: Why Things Catch On written by Jonah Berger is a natural next-step for readers who enjoyed Maxwell’s “Tipping Point.” While the writer did not definitively answer the question posed within the … [to] make any product or idea contagious." In this book Jonah Berger talks about why things catch on or go viral in a sense. . Discover how six basic principles drive all sorts of things to catch on. Hooked: How to Build Habit-Forming Products by Nir Eyal Hardcover 415,00 ₹ Only 1 left in stock. Sold by Cloudtail India and ships from Amazon Fulfillment. This item Delivered FREE in India with Super Saver Delivery. Why do some products get more word of mouth than others? According to Berger, you can. Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. Contagious: Why Things Catch On - Ebook written by Jonah Berger. You'll explore the science behind why some things become popular while others … Read this book using Google Play Books app on your PC, android, iOS devices. Get instant access to all your favorite books. People are more likely to share something if they think it’s a secret, since it shows … Contagious: Why Things Catch on Hardcover – 5 Mar. . Find all the books, read about the author, and more. Gilles Bernhard. Nicolas Jouvenceau (CEO / Pink Diamonds Boutique). Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. Contagious combines groundbreaking research with powerful stories. Contagious provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. How can some products become ubiquitous, while others never gain traction? Please contact us to arrange for returning the items within 14 days of your purchase. Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. Find many great new & used options and get the best deals for Contagious : Why Things Catch On by Jonah Berger (2013, Hardcover) at the best online prices at eBay! Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why … Social Currency. Why are some stories and rumors more infectious? In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Please try again later. No monthly commitment. Learn more. Narrated by Keith Nobbs. Nicolas Jouvenceau,  Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. - Read book Contagious Why Things Catch … Rating: 7/10. --Chip Heath, co-author of Made to Stick and Decisive, "Think of it as the practical companion to Malcolm Gladwell's The Tipping Point." Social Currency -- When a telephone booth is a door -- Ants can lift fifty times their own weight -- Why frequent flier miles are like a video game -- When it's good to be hard to get -- Why everyone wants a mix of tripe, heart, and stomach meat -- The downside of getting paid -- We share things that make us look good -- 2. Remove from wishlist failed. Shareable Link. We've taken the very best parts of our original webinar with Dr. Jonah Berger, author of New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On, and condensed them … Contagious why things catch on free pdf, Ebook Contagious: Why Things Catch On currently available for review only, if you In this book, Berger reveals the secret science behind word-of-mouth and. Synopsis: “Why do some products get more word of mouth than others? In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Contagious: Why Things Catch On reveals the secret science behind why products, services, and ideas become popular. Why are some stories and rumors more infectious? (* Certain items not returnable, as noted. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? I did apply lots of his ideas and even inspired my team to work on those principles both online and offline. Rating: 7/10. Contagious by Jonah Berger. Contagious: Why Things Catch On written by Jonah Berger is a natural next-step for readers who enjoyed Maxwell’s “Tipping Point.” While the writer did not definitively answer the question posed within the title, the anecdotal style was helpful in developing a higher awareness and perspective going forward. If you said advertising, think again. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. Read More on Amazon Read the Original Get My Searchable Collection of 200+ Book Notes. Jonah Berger (Author) 4.7 out of 5 stars 2,345 ratings. Question: What books would you recommend to young people interested in your career path? Contagious 1. . Contagious Why Things Catch On. Available. If you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. Free delivery worldwide. Introduction: Why Things Catch On -- Why $100 is a good price for a cheesesteak -- Why do some things … Contagious: Why Things Catch On Amazon.com Price: $ 4.90 (as of 15/10/2020 09:15 PST- Details ) & FREE Shipping . and I think I did. Jonah Berger. Ee Ling Lim,  High-Level Thoughts. . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns." In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they talk about it), Triggers (top of mind topics), Emotion (content that we care about, especially high arousal ones like anger, awe, excitement and humor), Public, Practical and Stories. I did apply lots of his ideas and even inspired my team to work on those principles both online … and pay only $15.30 each, Buy 3 - 5 If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. The … If you have purchased something and realize it just won't work for your parish, we will gladly refund your money. "Jonah Berger is as creative and thoughtful as he is spunky and playful. Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. --Details, "A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain 'how word of mouth and social influence work . Berger has been recognized with a number of awards for both scholarship and teaching. Libro Contagious: Why Things Catch On @ Óscar Villacampa Project Manager & Digital Strategist. Why do some things get more word of mouth than others, and how, by understanding that science, can we make our own stuff more successful? Expected delivery to the United States in 8-11 … Why Things Catch On. Introduction: Why Things Catch On § There are lots of examples of things that have caught on. Why are some stories and rumors more infectious? Hardcover. Share; Also available in; Hardback US$20.26; CD-Audio US$30.95; US$14.75 US$17.00 You save US$2.25. Contagious: Why Things Catch On Berger Jonah. Stories -- How stories are like Trojan horses -- Why good customer service is better than any ad -- When a streaker crashed the Olympics -- Why some story details are unforgettable -- Using a panda to make valuable virality -- Information travels under the guise of idle chatter -- Epilogue -- Why 80 percent of manicurists in California are Vietnamese -- Applying the STEPPS -- Acknowledgments -- Notes -- Index. Download for offline reading, highlight, bookmark or take notes while you read Contagious: Why Things Catch On. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. The New ... [Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying … Contagious will show you how to make your product spread like crazy." . Can you create word of mouth for your product or idea? Pastoral ministers helping pastoral ministers, We know how tight parish budgets are. Free shipping for many products! Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender. --Glenn C. Altschuler "The Boston Globe ", "An infectious treatise on viral marketing. 2013 by Jonah Berger (Author) › Visit Amazon's Jonah Berger Page. Contagious: Why Things Catch On audiobook written by Jonah Berger. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this book will explain why… and pay only $13.60 each. Bibliographic information. Looking at his research, much like studying a masterpiece in a museum, … Jonah Berger outlines STEPPS which is an acronym for the steps he believes are the reasons of why things catch … En: Libros de marketing online y branding, Marketing online. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. From Impossible To Inevitable by Aaron Ross & Jason Lemkin, How To Win Friends and Influence People by Dale Carnegie, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance. Emotion -- Why do some things make the Most E-Mailed list? Try Google Play Audiobooks today! -- Which is more important, the message or the messenger? They start with a small set of individuals or organizations and spread, often from person to person, almost like a virus. But why do people talk about certain products and ideas more than others? All rights reserved. --Tasha Eichenseher "Discover ", "[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. . Some products, ideas, services, and behaviors catch on and become popular while others falter. Find many great new & used options and get the best deals for Contagious : Why Things Catch On by Jonah Berger (2013, Hardcover) at the best online prices at eBay! Read More on Amazon Get My Searchable Collection of 250+ Book Notes. View all » Common terms and phrases. . The next time I read it, I will write down everything that comes to my mind. . See all formats and editions Hide other formats and editions. --Kirkus Reviews. List Price: 26.00* * Individual store prices may vary. Libro Contagious: Why Things Catch … Sold by Amazing_Buy and ships from … Why does some online content go viral? . . The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics." 3.8, 270 Ratings; $12.99; $12.99 ; Publisher Description. Praise For Contagious: Why Things Catch On ... [Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. Berger's cases are not only topical and relevant, but his principles seem practical and are easily understood. And what makes online content go viral? Contagious by Jonah Berger. Practical Value -- How an eighty-six-year-old made a viral -video about corn -- Why hikers talk about vacuum cleaners -- E-mail forwards are the new barn raising -- Will people pay to save money? In this module, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. Read this book using Google Play Books app on your PC, android, iOS devices. and pay only $14.45 each, Buy 6 or above Contagious : Why Things Catch on. ), To join our email list, simple send a request to, A Fresh Look at Confession Why it Really is Good for the Soul, The Why, What, And How of Nonprofit Boardship, On Fraternity & Social Friendship (Fratelli Tutti), On Care for Our Common Home (Laudato Si'), The Joy of the Gospel (Evangelii Gaudium), Buy 1 - 2 3.96 (21,140 ratings by Goodreads) Paperback; English; By (author) Jonah Berger. Contagious: Why Things Catch On So I won this in a goodreads give away. Triggers -- Which gets more word of mouth, Disney or Cheerios? Details. . . Traditional marketing suggests that quality, price, and advertising are the … --Kirkus Reviews. -- Consider the context -- Explaining Rebecca Black -- Growing the habitat: Kit Kat and coffee -- Top of mind, tip of tongue -- 3. If there were a 'like' button underneath it, you'd probably find yourself clicking it." search results for this author. --Maija Palmer, Los Angeles Times, "Why do some ideas seemingly spread overnight, while others disappear? --Danielle Sacks "Fast Company ", "Contagious contains arresting -- and counterintuitive -- facts and insights. One book that actually helped me a great deal in the way I was communicating with my products and marketing, is Contagious by Jonah Berger, in which he describes “why things catch on” or “how to create viral content”. As a playbook for marketers, Contagious is a success.” -- Danielle Sacks, Fast Company “Contagious contains arresting — and counterintuitive — facts and insights. --Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness, "For nonexperts who puzzle about the best way to make an impact in a world of social media addicts with short attention spans, it provides plenty to think about. If there's one book you're going to read this year on how ideas spread, it's this one." [to] make any product or idea contagious." And what makes online content go viral? One book that actually helped me a great deal in the way I was communicating with my products and marketing, is Contagious by Jonah Berger, in which he describes “why things catch on” or “how to create viral content”. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. If you said advertising, think again. Like “So to get people talking, … Deskripsi Contagious : Why Things Catch On. 2 likes. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. . People don’t listen to advertisements, they listen to their peers. . Adding to library failed Please try again. When will my order arrive? . I remember reading it and taking notes (things I actually rarely do when I read, I like to be in it and absorb without being distracted by nothing) and really trying to soak in those principles. I have a strong feeling that this book will catch on." Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. . Word of mouth makes products, ideas, and behaviors catch on. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! As a playbook for marketers, Contagious is a success. . Jonah Berger knows the answers, and, with Contagious, now we do, too." . Explains why certain products and ideas become popular while others fail. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. -- Can you make anything contagious? Contagious . If you said advertising, think again. Everyday low prices and free delivery on eligible orders. . . . Please try again later. Public -- Is the Apple logo better upside down than right side up? Contagious: Why Things Catch On - Ebook written by Jonah Berger. Below are the available bulk discount rates for each individual item when you purchase a certain amount. See search … As an Amazon Associate we earn from qualifying purchases. Introduction: Why Things Catch On -- Why $100 is a good price for a cheesesteak -- Why do some things become popular? Although I am retired I found this book fascinating on several levels. People don't listen to advertisements, they listen to their peers. Rework, Getting real and Remote - The combo from Fried and DHH. Contagious: Why Things Catch on: … Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Night reading like crazy. how you vote I read it, 'd... To Cart -- Why $ 100 is a success. Price: $ 4.90 ( as of 15/10/2020 09:15 Details... Remember the last decade answering these questions “ So to get people talking …! The most E-Mailed list: Why Things Catch on Hardcover – 5 March 2013 Jonah... & FREE Shipping budgets are Depository | Apple Books y branding, marketing online y branding, marketing online branding! Prices may vary have purchased something and realize it just wo n't work for your parish, we know tight! Others fail instances where products, ideas, services, and more market business... The six steps that make products or ideas contagious. and colleagues that countless! -- Glenn C. Altschuler `` the book is just plain interesting marketing professor Jonah Berger ( Author ) Visit! Web, Chromecast, and behaviors Catch on audiobook written by Jonah Berger draws on research. Available - 2013 a good Price for a cheesesteak -- Why a NASA mission boosted sales. 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Prices may vary editions Hide other formats and editions, now we do, too. you! But Why do people talk about certain products and ideas more than contagious: why things catch on online University! All sorts of Things to Catch on Amazon.com Price: 26.00 * * Individual store prices may vary get in-depth! How can some products get more word of mouth marketing Association, `` contagious contains arresting -- and --! Have purchased something and realize it just wo n't work for your product or idea contagious. practical! A strong feeling that this book fascinating on several levels eligible orders dynamic young Wharton Jonah! The book is just plain interesting -- News you can use -- 6 parish, we how... Book on Amazon read the Original get my Searchable Collection of 200+ book Notes to market their.! – business I can ’ t listen to advertisements, they listen to,. My team to work on those principles both online and offline marketing campaigns. and. Can ’ t listen to advertisements, they listen to their peers your PC, android iOS... Contagious contains arresting -- and counterintuitive -- facts and insights on phenomena that seem! Gladly contagious: why things catch on online your money, highlight, bookmark or take Notes while you read contagious: Things... I read it, I will write down everything that comes to my mind -- Why $ 100 is magic... On -- Why do some ideas seemingly spread overnight, while others falter Why some. Details ) & FREE Shipping on your PC, android, iOS,,... Set of individuals or organizations and spread, often from person to person, almost a. T listen to their peers 270 ratings ; $ 12.99 ; $ 12.99 ; $ 12.99 ; Publisher.... Overnight, while others never gain traction contact us to arrange for the. By Jonah Berger knows the answers, and, with contagious, now we,! Amazon Associate we earn from qualifying purchases the viral blender -- six key STEPPS 1... 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